Yisekai / Demon Lord, Retry!
Hakuto Kunai
YPS-3City Level
authority
Demon Lord administrative power with game-master-level true identity; ranking reflects authority scope, not physical output.
DNA

Akira Oono, a middle-aged game developer, finds himself trapped in the body of his own creation—the 'Demon Lord' Hakuto Kunai—within the world of his defunct MMORPG. The defining tension of the series lies in the paradox of a man who is fundamentally a pragmatic, socially awkward salaryman operating within a body designed for absolute tyranny and destruction. Unlike many isekai protagonists who seek to save the world or return home through heroism, Kunai is driven by a mix of personal ambition, the desire to build a functional infrastructure (resorts, hospitals), and the need to manage his own overpowered, often uncontrollable avatar abilities. He treats the new world not as a quest, but as a management simulation, leveraging his 'Administrator' status to summon NPCs who possess the political and scientific expertise he lacks. The narrative subverts the 'Demon Lord' trope by focusing on the logistical and social consequences of his presence; he is not a conqueror by choice, but a businessman by necessity. His arc is characterized by a gradual loss of his original human memories, suggesting that the longer he inhabits the Demon Lord, the more the avatar’s nature overwrites his own. By prioritizing meritocracy and personal gain over traditional morality, Kunai occupies a cynical middle ground, acting as a benefactor to those he deems useful while remaining indifferent to the suffering of the masses, effectively bending the genre toward a cold, administrative realism.

Scores
Power
40
Growth
80
Darkness
0
Bonds
90
Ego
60
Luck
36
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